Morocco is a sensory feast, and nowhere is this more true than in its bustling souks (markets). These labyrinthine alleys are a treasure trove of artisanal goods, offering a tangible piece of the country’s rich history and vibrant culture. Bringing home a Moroccan handicraft isn’t just about owning a beautiful object—it’s about capturing a memory.
Here is a guide to some of the best and most iconic Moroccan souvenirs to look for on your trip.
1. Leather Goods
Morocco has a long and celebrated tradition of leather tanning, particularly in cities like Fes and Marrakech.
- Babouches (Slippers): Perhaps the most iconic Moroccan footwear, these traditional soft leather slippers come in pointed or rounded toe styles. You’ll find them in a dizzying array of colors, often richly embroidered with silk thread or sequins. They are lightweight, colorful, and make for a unique gift.
- Poufs: These large, round, stitched-leather ottomans are a staple in Moroccan homes and have become popular worldwide for adding a bohemian touch to any décor. They are sold unstuffed, making them easy to pack.
- Bags and Wallets: From simple messenger bags to intricately dyed and tooled handbags, Moroccan leather goods are known for their durability and distinctive patterns.
2. Textiles and Carpets
Moroccan textiles are vibrant, detailed, and incredibly diverse, reflecting the various Berber tribes and regional styles.
- Hand-Woven Rugs (Tapis): A Moroccan rug is an investment, a piece of art, and often the most sought-after souvenir. Look for the distinct styles:
- Beni Ourain: Famous for their thick, creamy wool, geometric brown/black patterns, and luxurious feel.
- Azilal & Boucherouite: Known for being more colorful, incorporating abstract patterns, and sometimes being made from recycled materials (rag rugs).
 
- Kilims and Throws: These are flat-woven, lighter-weight rugs or blankets, often used as wall hangings or decorative throws.
- Sabra Silk (Agave Silk): Despite its name, this “silk” is actually woven from the fibers of the agave plant. It’s used for decorative cushions, scarves, and throws, offering a beautiful sheen and rich color.
3. Metalwork and Lanterns
The intricate art of Moroccan metalwork, particularly copper and brass, is stunning, casting beautiful patterns of light and shadow.
- Lanterns (Fannous): These are one of the most popular souvenirs. Hand-pierced and shaped, they feature colored glass inserts or intricate metal patterns. They create a beautiful, warm atmosphere when lit. Look for copper, brass, or wrought iron versions.
- Tea Trays and Kettles: The Moroccan mint tea ceremony is a core cultural tradition, and the silver or nickel-plated brass tea sets are essential. Highly decorative, the trays can be repurposed as beautiful coffee table tops.
4. Ceramics and Pottery
The pottery of Morocco is instantly recognizable for its bright, geometric patterns and bold colors, particularly blues, yellows, and greens.
- Tagines: These are the iconic earthenware pots with conical lids used for slow-cooking Moroccan stews. Decorative, hand-painted tagines are also widely available and make excellent kitchen décor or serving dishes.
- Fez Blue and White Ware: The city of Fez is famous for its distinct ceramic style, often featuring complex geometric and floral patterns in deep cobalt blue on a creamy white background.
- Zellige Tilework: While you likely can’t bring home a wall, small zellige mosaics are sold as tabletop pieces, trivets, or mirror frames.
5. Spices, Argan Oil, and Natural Products
The souks are not just for crafts; they are also the place to stock up on delicious and beneficial local products.
- Spices: Saffron, cumin, paprika, and the signature blend Ras el Hanout (a complex mix of dozens of spices) are sold fresh, fragrant, and in vibrant piles.
- Argan Oil: Exclusive to Morocco, this oil is prized both for cooking (culinary argan oil has a nutty flavor) and cosmetics (used for hair, skin, and nails). Ensure you buy from a reputable vendor to guarantee quality.
- Amlou: A delicious dip made from roasted almonds, honey, and argan oil—it’s often called Moroccan peanut butter.
- Fossil and Mineral Specimens: Found particularly in and around the city of Erfoud, these include ammonites, trilobites, and stunning geodes.
A Note on Haggling (Bargaining)
In the Moroccan souks, haggling is an expected and essential part of the shopping experience, particularly for high-value items like carpets and lanterns.
- Start Low: A good starting point is usually about 30–50% of the initial price the seller offers, depending on the item and your confidence.
- Be Respectful: Keep the negotiation friendly and lighthearted; it’s a cultural dance, not a confrontation.
- Know Your Price: Decide on the maximum price you are willing to pay before you start negotiating. If you can’t get the item for that price, walk away (often, the seller will call you back with a better offer).
- Have Cash: While some larger shops may take cards, cash (dirhams) is king, especially for bargaining.
Happy hunting! What kind of souvenir are you hoping to bring home?
